Senior Housing News: Firm Entyre Solutions Launches

This article originally appeared on Senior Housing News.

New consulting firm Entyre Solutions launches

Entyre Solutions, a new consulting firm founded by Brianne Zitko and Dina Kelly, is now offering support for sales, marketing and operations.

The duo brings more than 40 combined years of experience to the firm, with backgrounds in senior living, skilled nursing and home health care, according to a press release.

“We created Entyre because we’ve sat in the seat,” Zitko said in the release. “We understand what it takes to lead a turnaround, grow census, or realign a team, because we’ve done it. We step in where we’re needed and get things moving.”

Zitko has held executive roles at Brookdale, Sunrise Senior Living, Belmont Village and other national providers, the release states. While working for a national operator, she is credited with doubling monthly move-ins across multiple regions in under a year, along with community occupancy gains of up to 43 percentage points, according to the release.

Kelly held sales and marketing leadership roles at Senior Lifestyle, StoneMor and Anthology. During her time with a national operator, she “overhauled the sales organization to reach 102% of the projected revenue on a $220 million budget,” the release states.

“Our approach is fast, focused and built on trust,” Kelly said in the release. “We work alongside teams to help them adapt, perform and deliver. This industry moves quickly, and we do too.”